About
Hi, I’m Andy.
I'm not a bodybuilder.
I'm not a fitness influencer.
I’m someone who got tired of the overcomplicated, conflicting advice on building muscle—and decided to do something about it.
What did I do?
I wrote The Simple Science of Muscle Growth and Hypertrophy.
I’m not an athlete.
I didn’t play sports growing up.
I was as active as a potato.
No. Worse.
I was as active as a couch cushion.
But I got lucky:
I started lifting in 2015—when evidence-based fitness was gaining traction.
Using science, I made gains—more gains than most people at my gym.
In 15 months, I went from unable to deadlift, sidelined by crippling sciatica, to squatting 440 pounds at a bodyweight of 174.
More importantly, I went from shy, awkward, and timid to confident.
But there’s a problem:
Nowadays, there’s too much “science.”
Everything is “backed by science."
And it all contradicts.
So, let me simplify it for you.
You want studies relevant to your goal.
Avoid studies that measure “muscle protein synthesis,” "EMG amplitudes,” and muscle oxygenation.
These are proxy measurements.
Proxy measurements are sometimes correlated with muscle growth…
…but they neither predict nor cause muscle growth.
Instead, look for studies that measure muscle growth.
Look for studies that measure changes in muscle thickness.
Or studies that measure muscle "cross-sectional area."
There's not a lot.
But there's a pattern:
Through these studies, I discovered three fundamental principles required to build muscle...
The Principle of Specificity:
Train muscles.
The Principle of Overload:
Train hard.
The Principle of Consistency:
Train consistently.
Apply these three principles, and you will build muscle.
It's that simple.
Muscle growth shouldn't feel like rocket science—it should feel like grade school math.
The Simple Science of Muscle Growth and Hypertrophy combines the simplicity of principles with the latest scientific research.
You'll explore these principles from simple... to scientific... to the exact steps you need to take.
This way, you get a complete understanding of what to do and why.
You get the confidence to act.
The Simple Science of Muscle Growth and Hypertrophy is the book I wish I had when I started.
Why I wrote it is simple: to help you become a more muscular, more confident, and better you—today.
Grab your copy below.